Creating iOS apps begins with clarity—identifying the target users, the core task the app must perform, and the scenario the initial release should address. A thorough discovery phase helps delineate the MVP, pick an appropriate architecture, and avoid features that seem impressive in theory but don't enhance actual usage.

After the foundation is in place, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation patterns, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) make the product easier to maintain and scale after it hits the App Store.